S panda 
US-based digital media company Vox Media is implementing job reductions and a significant restructuring of its lifestyle properties.
US-based digital media company Vox Media is implementing job reductions and a significant restructuring of its lifestyle properties. The changes are going to affect the media production and technology team, besides the titles Thrillist, PS and Eater.
Chief Executive Jim Bankoff informed employees of the restructuring efforts in an internal memo. The scope of the layoffs is yet to be properly ascertained. But Bankoff highlighted that the pace of change is accelerating for media businesses.
The top executive noted that the audiences’ interaction with Thrillist and PS (formerly PopSugar) has changed and that the company should also adapt. Bankoff seeks to invest better to serve customers best and improve the company’s long-term health.
Vox Media going through strong restructuring process
In relation to the latest changes, Thrillist is going to be operated by Eater – a similar model who the relationship Eater and the bar and spirits publisher Punch have. Both brands are going to share leadership and resources.
There is one more change. PS (formerly PopSugar) is going to start concentrating on its social and video footprint, focusing strongly on shopping. The title chose rebranding in June 2024 in order to highlight its deepening focus on health, fitness, beauty and balance.
Finally, the Product and Media Production & Technology organisations are going through a strong restructuring process. Earlier, Vox Media announced that portions of its technology title, The Verge, are going to go behind a pay gate.
